Fruit Of The Loom - Rebrand

Fruit Of The Loom has gone through various of different logos since it was founded in 1893. Fruit Of The Loom has a wide variety of audience for its brand, but it was time for a change. I wanted to modernize their previous logo that everyone knows and loves but keep that fun touch to it with the fruit. The fruits I chose to include in this new logo are the apple and the grape. I chose the apple and the grape because those two fruits or the most popular fruits and are the two fruits we do see on the current logo. The color of the two fruits I chose are fun to play with and go great together. It allowed me to create a fun colorful pattern as well. I included my process of the logo as well as applications that fit well for Fruit Of The Loom.